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The Guide to Data Assurance:
Why Quality Assurance of Data Matters






Companies invest significant time and effort to collect data from websites to make informed business decisions. Savvy marketers use data to drive automated marketing and optimization tools. Yet gaps or undetected flaws can quickly undermine confidence in the data and lead to poor results.

We created this Guide to Data Assurance to be a comprehensive resource for a best practice approach to quality assure website tags and the data you rely on.

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